CLOTHING RANGE DESIGNED BY ADAPTING THE BRANDING CREATED FOR THE 2019 FESTIVAL.
ITEMS HAVE BEEN SOURCED FROM A WIDE COLLECTION OF SUPPLIERS, TO ALLOW FOR PICKING AND CHOOSING THE MOST ETHICAL / SUITABLE PRODUCTS. FIBRES WITH A LOWER ENVIRONMENTAL IMPACT (HEMP / WOOL / ORGANIC COTTON) HAVE BEEN USED WHERE POSSIBLE. OLD BLANK STOCK (THAT WAS LEFT OVER FROM A PREVIOUS YEARS ORDER) WAS ALSO DESIGNED INTO THE RANGE.
WASTE IS A HUGE ISSUE IN THE FESTIVAL GAME AND SOMETHING PITP AIMS TO SIGNIFICANTLY REDUCE EVERY YEAR. I HAVE BEEN DESIGNING FESTIVAL MERCH FOR OVER 6 YEARS AND A FEW YEARS IN I NOTICED MANY OF THE PURCHASES WERE MAINLY SERVING AS A MEMENTO AND ENDED UP SPENDING TO MUCH OF THEIR TIME HANGING IN A WARDROBE. SINCE THIS DISCOVERY I HAVE AIMED TO PRODUCE ITEMS THAT FUNCTION FOR DAY TO DAY, YEAR ROUND USE AS WELL AS SERVING AS A MEMENTO FOR PUNTERS. THE 2019 RANGE AIMS TO DO THIS BY SUBTLETY INCLUDING THE LINEUP, CHOOSING A PRINT COLOUR THAT HAS A LOW CONTRAST TO THE ITEM COLOUR, INCLUDING ITMES IN THE RANGE THAT ARE FREE FROM YEAR SPECIFIC INFO, AS WELL AS INTRODUCING TIMELESS TECHNIQUES LIKE EMBROIDERY & A GRATER CONSIDERATION FOR THE GARMENTS TEXTURE, FIT AND USE.
