SUSTAINABILITY STRATEGIES
INTRODUCING HEMP AND ORGANIC COTTON WHERE POSSIBLE
HEMP IS RAD AS IT USES WAY LESS WATER AND CHEMICALS THAN COTTON HOWEVER IT'S STILL PRETTY EXPENSIVE AND BRINGS ITS OWN STYLE, SO WE INCLUDED A SMALL SELECTION IN THIS YEARS RANGE. WE HAVE ALSO USED ORGANIC COTTON IN THE PLACE OF CONVENTIONAL COTTON WHERE EVER POSSIBLE THIS YEAR, AS THIS REDUCES A HEAP OF CHEMICAL ENDING UP IN OUR ENVIRONMENT.
YEAR ROUND WEAR
ANOTHER STRATEGY WE HAVE BEEN WORKING ON FOR THE LAST FEW YEARS IS DESIGNING CLOTHES THAT MOVE AWAY FORM THE TRADITIONAL FESTY MERCH IDEA OF JUST HAVING THE BANDS AND A LOGO. WE SEE THAT TOO OFTEN THESE ITEMS MAY BECOME A POSTER IN YO WARDROBE, ONLY GETTING WORN A HANDFUL OF TIMES WHICH IS COOL, CAUSE THAT TEE WILL FOREVER REMIND YOU OF THE RAD TIME IT REPRESENTS. HOWEVER, WE AIM TO PROVIDE THE SAME SENTIMENTAL ATTATCHMENT IN AN ITEM OF CLOTHING THAT YOU'LL WANT TO WEAR FOR MANY OF LIFE'S OCCASIONS.
REUSE
WE HAD A HEAP OF EXTRA BLANK TEE'S AND LONGSLEEVES FROM A PREVIOUS YEARS ORDER, SO RATHER THAN LEAVE THEM IN OUR WAREHOUSE AND ORDER MORE, WE GOT THEM PRINTED CLOSE TO HOME AND INCLUDED THEM AS PART OF THIS YEARS RANGE.
